About

ROXY LLC was founded in St. Petersburg in 2010, when two friends who had recently become fathers experienced firsthand how difficult it was to find children's products with an ideal price-to-quality ratio. Recognizing this challenge quickly turned into a firm belief that they could—and should—solve it themselves.

The founders began collaborating with leading manufacturers of children's goods, created the Flipper neck floats (which have remained a bestseller for many years), and gradually developed their own line of products that has won the hearts of countless parents today.

Over the past 16 years, the company has established itself as a European manufacturer of beautiful, functional, and high-quality products for children at reasonable prices. ROXY-KIDS manufactures items across more than ten categories, actively expanding its line of medical products. The product range continues to grow rapidly, backed by innovative engineering and 18 patents for inventions and industrial designs.

At the heart of all ROXY-KIDS products is the exceptional safety of materials, meticulously thought-out design, and sincere care for babies' health and development.

ROXY-KIDS products have earned international recognition and are sold in 17 countries worldwide, including Japan, Spain, the Czech Republic, Germany, Taiwan, the UAE, and South Korea.